The growing popularity of mobile application has completely revolutionized the global IT sector. Both Android and iOS-based smart devices (mobiles & tablets) are leading the market. And out of these two mobile operating systems, Google's Android is currently holding major shares in the market. Although, iPhone was the first on to start a trend of mobile apps but due to Android's huge user base it was able to gain a market stronghold quite quickly. In this blog, you will read about few tips through which you can monetize your application and can earn good amount of revenues. Given below are some commonly used Android app monetizing models: 100% free. This model is often chosen by the retailers & Android apps development companies that wish to sell products based on the IoT (Internet of Things) solutions or deploys customer loyalty programs (e.g. Starbucks has a reward app which has over 11 million users in the USA alone). In this case, the mobile app enhances the brand awareness among potential customers, keeps the user engaged or facilitates the in-store experience. For instance: Macy, one of USA's biggest departmental stores, has an app through which they deliver digital coupons, shopping tips and beacon-triggered notifications to their customers. Moreover, you can also integrate ad banners in the free apps. Ads. Well, mobile app advertising is one of the fastest ad revenue generators across all the platforms. Apps that run ads are usually available free of cost and show banners at irregular intervals. They often serve promotional purposes and motivate users to purchase the ad-free (paid) version of the app. Compared to other users, mobile gamers generally don't tolerate these ads. Sponsorship. Although this model is similar to ad placement, but in this, you will gain more control over banner content and display intervals. This approach is often undertaken by those Mobile app developers who create an app which promotes live events like concerts, music festivals etc. Sponsorship also means better ad targeting and larger fees. Affiliate sales. This approach is used by the hotels and guest houses. The unused rooms cost a lot of money so to attract visitors, hotel owners offer discounted accommodations. For instance- HotelTonight is an app based on this strategy. This app offers last-minute booking to travelers and charges a commission for each payment made via the app. Such apps get into partnership with different hotels, lodges, etc and earn money through commission. Such apps are typically free and don't run any ads in the app. Upfront payments (or paid apps). It is predicted that by the end of the year 2018, the revenue generated from paid applications is projected to reach $39 billion. Paid apps have mass-market (like high-end games) or niche appeal (business & educational apps). Popular paid apps are priced between $0.99 to $4.00; provided you get positive user reviews and are able to create media buzz then you can motivate your target audience to spend a couple of dollars on your next app project. Taking the niche approach requires a strong compelling value. Moreover, you can't have competitors offers app with similar functionality at a lower price or for free. Before going “premium” bear in mind the software maintenance and scalability expenditures. Make sure your annual spending should not exceed 20% of the app development costs.
0 Comments
Leave a Reply. |
Author
Archives
February 2017
Categories |